London Broadcasting House

For nearly two decades, BBC Radio 2 and 6 Music called Wogan House in London their home. However, in response to the shift towards flexible and agile working following the pandemic, the BBC identified an opportunity to consolidate the entire POP network on the 8th floor of London Broadcasting House. With the recent installation of new recording studios, the space was primed for a comprehensive redesign, aligning with the BBC’s evolving workspace strategy and bringing the network together in one central location.

The design of this space was guided by two key elements: operational functionality and aesthetic impact. Operationally, our vision was to create a cohesive environment for the 'PAN POP' network that would reflect the vibrancy, creativity, and dynamic energy of each individual network. The space needed to adapt to the fluctuating occupancy demands of live production while celebrating the artistic essence of BBC Radio POP.

Our goal was to establish a setting that could both accommodate the rapid pace of broadcasting and capture the unique spirit of the POP brand.

The design intent for this workspace focused on creating a flexible and dynamic environment that meets the needs of multiple BBC radio stations within a single, cohesive floorplate. Leveraging occupancy data, we aimed to maximise efficiency by reusing existing storage, desks, and task seating, while introducing new breakout furniture and energising the space through bold wall finishes and adaptable partitions. This approach allows each area to feel vibrant and visually distinct, fostering a sense of identity and connection for each station.

The concept of “stationality” — the term provided in the project brief — was key to the design. Each station needed to have a recognisable atmosphere, so employees would intuitively know when they were in a Radio 2 zone versus a 1Xtra zone, without relying on signage or rigid boundaries. Previously spread across two separate sites, it was essential for each network to maintain its distinct identity within this agile, unified workspace.

To create an immersive experience, we designed a series of bespoke wall graphics, incorporating a range of materials that play with form and shape. Our goal was to use colour and finishes that transform depending on the viewer's angle, allowing the graphics to feel more dynamic and three-dimensional than standard wall art. Just as sound is a multi-dimensional experience, we wanted the visuals in the space to evoke a similarly rich and experiential quality environment.

As part of their network-wide relocation, the BBC undertook a significant clear-out, repurposing and recycling numerous unused materials. Among these items were thousands of old CDs. The BBC donated their CDs, and in return, we revitalised some old tables, installing the crushed CD surfaces as unique, reflective tabletops. Additionally, we incorporated this material into wall panels, evoking the vibrant Pan POP aesthetic while embracing a sustainable approach.

We also breathed new life into a variety of breakout furniture, from pods to tables. By pairing these repurposed pieces with new additions, we seamlessly integrated them into the design, offering a fresh and cohesive look.

Feedback regarding the project has been overwhelmingly positive, encompassing both aesthetic appeal and operational functionality. At the project completion reception, the head of Radio Launa publicly acknowledged and expressed gratitude to AWW for their significant contributions to the workplace refurbishment.

The design of the space prioritises flexibility, enabling teams to expand and collaborate across different areas as needed, particularly during peak periods throughout the year. To support this adaptability, we deliberately avoided labelling or branding specific zones, fostering a seamless transition between workstations. This approach not only enhances the fluidity of the environment but also positions the space to evolve alongside the organisation’s changing needs.