To gain insight into Emma's perspectives on leadership, career growth, and industry change, we conducted an interview exploring her experiences, from her role on the BCO committee to the projects she’s most proud of. Emma shares her thoughts on the power of mentorship, the importance of diverse voices in leadership, and how the industry can better support women in senior roles.
How are you driving change within AWW as an Associate Director?
I think the key is to always ask questions: the ability to listen, reflect, and adapt is what ultimately makes a strong leader. It is important to always use your voice, while encouraging others to do the same. Collaboration is crucial to creating an environment where everyone feels empowered to contribute.
What projects are you particularly proud of?
I started on the master plan of the Distillery (Buildings 1 & 2) in Bristol as a Part II and later qualified as an architect, eventually leading both the design and construction phases. What made the Distillery unique was our approach to challenging conventional workplace design. Instead of placing the circulation core inside the building, we positioned it externally in a semi-covered space. The two buildings are linked by a bridge with an external staircase and lifts, covered by a glass roof.
This was a bold move, but the client believed in the vision. COVID hit during construction: with fresh air circulation, openable windows, and an external core, the Distillery naturally supported ventilation and distancing measures. That design philosophy of challenging norms and adapting spaces to new demands continues to influence my work today. Each project is unique, and while not every concept can be applied everywhere, I always learn from past experiences and integrate them where I can.
How has being a member of the BCO committee accelerated your career?
Being part of British Council for Offices (BCO) has expanded my network, exposing me to diverse viewpoints, and giving me opportunities to contribute to the future of workplace design.
Engaging with other Regional Committee Members has allowed me to connect with professionals across different disciplines - occupiers, engineers, and designers - all of whom share a passion for great office design. Recently, I’ve also joined the BCO National Membership Committee, where I focus on understanding what BCO members want and finding ways to enhance engagement.
Over the years you’ve been actively involved in mentoring, what advice do you give to up-and-coming leaders?
One of the most important qualities of leadership is empathy. The journey to becoming an architect or stepping into any leadership role is challenging. Instead of maintaining an outdated mindset of “I went through it, so you should too,” I believe in leaning in and offering support where possible.
Additionally, embracing continuous learning and constructive criticism is key. Design is subjective, and feedback - when given with reason - helps refine and improve your approach.
“If you can provide a small helping hand, whether that’s offering insight, creating opportunities, or simply giving encouragement - just do it. That small act could be the push someone needs to keep going.”
How would you like to see women accelerate in our industry?
Women bring a unique perspective to leadership and design, which is why it’s essential to have diverse voices at the table. Traditionally, leadership in our industry has been dominated by a specific demographic, but as our society evolves, so should the decision-making spaces that shape it. Balancing a career with personal responsibilities is challenging, and without the right support systems in place, it can feel impossible.
Mentorship and support from women in leadership roles are crucial. Having guidance from women who have navigated these challenges is incredibly valuable. Encouraging more women into leadership by offering support and ensuring their perspectives are valued will only strengthen the industry as a whole.
