The Lodge Hotel, Putney, located to the north-eastern side of Upper Richmond Road occupies a pair of Victorian villas linked by a later two-story infill extension with substantial one, two and three storey extensions at the rear. AWW architects submitted a proposal for alterations including demolition of single and two-storey outbuildings at the rear and erection of three-storey rear extension to provide 25 new bedrooms.
AWW’s design mixes traditional brick material with minimal detailing and the rain screen cladding to provide an extension which is contemporary in design while complimenting the surrounding traditional architecture. The planning application committee unanimously granted permission and concluded that the extension would refine and improve the layout of the existing Lodge Hotel and improve its viability.
AWW Director Nicholas Mulholland, who managed the planning application, said, “Working with neighbours and planning officers to generate a design that ‘blended’ successfully has been an enjoyable challenge. Through the utilisation of Building Information Modelling and flythrough animations, AWW and the owner have settled a 40 year planning history characterised by objections from neighbours preventing viable expansion. It has been highly rewarding designing the 15 year site masterplan which now ensures our client Ben Hirschfeld, Proprietor of The Lodge Hotel, can unlock full site value and allow the hotel to expand and flourish.’’
Ben Hirschfeld said, “AWW has been a great partner to work with and along with my team and I, we are all very excited by the potential of the hotel. The project will add 25 state of the art bedrooms, a new restaurant, events space, a beautifully landscaped garden and an improved flow to the hotel. We have worked hard over the past eight years to bring the hotel back to life, this project rationalising the rear of the site is the first phase and will help cement The Lodge Hotel, Putney as south west London’s leading hotel. It will be an excellent example of high quality sustainable development for the area. We look forward to the next stage of progress.”