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AWW worked with Redbridge Council to secure planning permission for a 30-storey residential-led mixed-use building in Ilford town centre.

Located upon the site of the former Harrison Gibson Furniture showroom, the derelict building will be removed to provide a vibrant community asset incorporating 290 homes, 2000sqm of retail space and flexible workspace.

The development offers a variety of outdoor amenity spaces. Each residential terrace was thoughtfully designed to serve a unique purpose suiting the diverse tenancy. The ‘Family Garden’ relaxed in its geometry, encourages play and interaction. The ‘Residents Garden’ features lounge spaces fringed with grasses, inward-facing seating and views of the city to provide an intimate quieter environment.  Upper level gardens provide views of Canary Wharf and the city beyond.

Wholesale improvements to the surrounding streets will complement GLA funded Street improvements under the local authorities’ successful housing zone funding initiative.

The design maintains a strong presence along the pedestrianised Ilford High Road, which is further reinforced by the addition of the new retail, office space, and a welcoming entry to the residential building. The setback tower will reinforce the building location with a café frontage at the eastern limit of the High Road’s pedestrian zone.

The new retail destination will bring vast public realm improvements funded by the scheme – the design incorporates canopies at the lower floors, hard and soft landscaping, street furniture, and lighting to activate the new seating areas served by restaurants operating into the evening.

The masonry constructed building pays homage to the area’s history of Brick production. The blended polychromatic brick was chosen for solidity and permanence with reference to Ilford’s identity within the photographic film production industry. The use of quality, long lasting materials ensures the buildings will age with grace and composure, whilst contributing to the imminent renaissance Ilford town centre is to enjoy.